Crafting a structured content model can feel an awful lot like staring at a canvas where someone has told you to design whatever you want. In a world of CMSes that divide only by headline and body fields, it can be difficult to figure out how to create more detailed content structures—or what you should hope to achieve.
Understanding and using content structure is one of the trickiest concepts for even experienced designers and strategists to grasp. Many systems we work in today aren’t designed to use structure well out of the box, so we are often working without clear parameters, even if it is possible to customize systems and bend them to our will.
If we’re going to build a structured model to make content more effective or efficient (and what does that even mean?), we need to start by defining our goals, then building our own rules and guardrails. Only then can we evaluate our content for its hidden internal structural potential.
This workshop makes content structure a step-by-step process, with exercises you can take back to work immediately. You’ll be ready to ask the right questions, set goals, and structure content effectively. We'll work on exercises and presentations that will help you:
- See the overall structure of your content
- See the micro-level structure
- Define the potential positive impact of increased structure for your content
- Understand when metadata can help
- Understand when chunking content into semantically rich fields can help
- Research and evaluate existing metadata schemas for use on your projects
Structuring content isn’t easy, but it’s a skill that any information architect or content strategist can learn. You’ll add tremendous value to your projects when you learn to see the hidden structure inside your content.
- You’ll be able to analyze content and see the structural potential.
- You’ll know where to go for information on external metadata schemas that could help you.
- You’ll understand how to decide whether the content structuring payoff is worth the effort.